Winning Deep Tech Pitches: From Ideas to Market
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AuthorKen Lau
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LevelBeginner to Intermediate
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Study Time1 Hour 31 Minutes
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Course SeriesPitching Series
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CompanyGrowth through Innovation Sdn Bhd
This is a pre-recorded webinar session made into a course.
Why should You take this course?
In today’s innovation landscape, having a breakthrough idea or technology is no longer enough. Success depends on how well you can communicate its value. This course helps you master the art of turning complex deep tech concepts into clear, compelling messages that resonate with investors, industry partners, and customers. You’ll learn how to position your innovation within broader market trends, highlight its real-world impact, and craft a persuasive story that captures attention and builds confidence.
Whether you’re a researcher, startup founder, or part of a spin-off team, this course equips you with the practical techniques to simplify your message, avoid common pitching pitfalls, and present your ideas with clarity and conviction. Strengthen your ability to connect innovation with opportunity and elevate your pitch to stand out in the competitive deep tech space.
At the end of this course, you will be able to:- Craft clear and compelling pitches that effectively communicate your deep tech innovation’s value to investors, partners, and customers.
- Differentiate your startup by showcasing its market readiness, industry impact, and persuasive business story beyond technical details.
- Build confidence in presenting, adapt your message for diverse audiences, and leverage current trends to attract partnerships and funding.
At the end of this course, you will be able to:
- Craft clear and compelling pitches that effectively communicate your deep tech innovation’s value to investors, partners, and customers.
- Differentiate your startup by showcasing its market readiness, industry impact, and persuasive business story beyond technical details.
- Build confidence in presenting, adapt your message for diverse audiences, and leverage current trends to attract partnerships and funding.
Lean, Agile & Innovation Leader
Ken has nearly a decade of experience driving digital and innovation transformation with accelerators and corporates, helping companies navigate the Industry 4.0 era and emerging 5G technologies. His approach to innovation is rooted in Lean and Agile methodologies, inspired by Eric Ries’ The Lean Startup and The Startup Way, which emphasise rapid iteration, data-driven decision-making, and customer validation. He began his journey with MaGIC (now MRANTI) as an Acceleration Director and Mentor-In-Residence for the award-winning Global Accelerator Program (GAP), later contributing to various accelerator initiatives with 500 Global, PitchIN, TEGAS, SDEC, DARe, SAP, Digital Penang, Founder Institute, and Endeavor. He has also designed and delivered Corporate Innovation Venture programs for organisations such as Maybank, Fonterra, Uber, and DiGi.
As a hands-on entrepreneur, Ken founded Adventoro Travel, earning international recognition as a finalist at the World Tourism Forum Lucerne 2019 and as a recipient of the Mekong Innovative Startup in Tourism award in 2018. He was also part of the pioneer batch of the Alibaba Netpreneur School in Hangzhou, China. Beyond entrepreneurship, Ken has held leadership roles including Head of Growth at PitchIN and senior positions at MYSALE Group, ZALORA Malaysia, and Accenture. He is an accredited trainer with the Human Resources Development Corporation (HRDC).
Ken Lau
Growth through Innovation Sdn Bhd