Winning Deals and Attracting Investors: IP as a Negotiation Tool
-
AuthorMs. Christine Ng
-
LevelBeginner to Intermediate
-
Study Time1 Hour
-
Course SeriesIntellectual Property
-
CompanyAdastra IP
This is a pre-recorded webinar session made into a course.
Why should You take this course?
Learn how to turn your intellectual property (IP) into a powerful business asset. This course is designed for researchers, spin-offs, and SMEs looking to attract investors, secure partnerships, and drive commercialization. Discover practical strategies, templates, and real-world case studies that show how strong IP management can boost credibility, influence negotiations, and unlock funding opportunities. If you're preparing for investment, licensing, or growth, this course will help you position your IP for maximum impact.
At the end of this course, you will be able to:
- Confidently position your IP as a strategic asset to strengthen your negotiation power with investors, partners, and collaborators.
- Apply practical IP valuation tools and templates to support due diligence, attract funding, and unlock licensing opportunities.
- Draw insights from real-world case studies to effectively communicate the commercial value of your IP in business and fundraising scenarios.
At the end of this course, you will be able to:
- Confidently position your IP as a strategic asset to strengthen your negotiation power with investors, partners, and collaborators.
- Apply practical IP valuation tools and templates to support due diligence, attract funding, and unlock licensing opportunities.
- Draw insights from real-world case studies to effectively communicate the commercial value of your IP in business and fundraising scenarios.
Trusted IP advisor driving innovation across industries
Ms. Christine’s educational background is on Economics and Management, since 2003, she has been involved in the area of Intellectual Property management and strategy, including technology landscaping, assessment and valuation, assisting clients in matters related to strategic and transactional aspects of IP assets. She is a member of the Technology Expert Committee with the Asian International Arbitration Centre (AIAC). In addition, she is currently serving a fourth term as the Secretary General of the Business Valuers Association of Malaysia (BVAM) and is a certified valuation analyst with specialisation in Intellectual Property Assets as well as a certified trainer by HRDCorp. She has been acknowledged and recognised as one of the global leading IP Strategists (for Valuation) in IAM’s 2023 edition of Strategy 300, which lists the Top 300 IP practitioners worldwide for their work in various strategic IP matters.
