Unlocking IP Potential and Profiting from Innovations
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AuthorAmir Murshidi
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LevelBeginner to Intermediate
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Study Time1 Hour
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Course SeriesIntellectual Property
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CompanyKASS International
This is a pre-recorded webinar session made into a course.
Why should You take this course?
Discover how iconic brands like Nike, Airbnb, McDonald’s, and Starbucks used Intellectual Property (IP) to rise from startups to global giants.
This engaging webinar will uncover how strategic IP management can protect your innovations, set you apart from competitors, and build strong, valuable brands. Learn how to secure your IP rights, develop new IP assets, and unlock revenue opportunities from your ideas.
Whether you're a researcher, technopreneur, or startup founder, this session equips you with the knowledge and tools to turn innovation into impact.
Understand your IP, protect it, and profit from it — it's time to start up smart.
Leading IP Experts for Extraordinary Innovation
Amir joined KASS in 2012, after having worked with a major Global Business Services organization, where he helped clients from diverse backgrounds find solutions to improve efficiency in their companies. He recently completed his Bachelor of Jurisprudence (External) with honours.
Using his prior experience to his advantage, he assists with the supervision and management of the trademarks, industrial designs and franchise team at KASS, in addition to overseeing the docketing team. Apart from dealing with the searching, registration and prosecution of trademarks and industrial designs, he also provides advice on franchise and copyright matters, as well as on issues relating to trademark registrability and objections in all ASEAN countries.
Amir has written numerous articles on IP and conducted several talks on the role and importance of trademarks, in both English and Malay.
"IP strategist guiding ASEAN brands on trademarks, designs, and franchises. Speaker and author empowering bold ideas."
Amir Murshidi
KASS International