Understanding Your Customers
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AuthorDenis Oakley
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LevelBeginner to Intermediate
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Study Time40 Minutes
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Course SeriesBusiness Model Innovation
Course Disclaimer
This is a pre-recorded webinar session made into a course.
The content within this course is made prior to the creation of MRANTI.
Why should You take this course?
Deep customer understanding is a key element in driving innovation, yet most organisations lack the framework for getting a handle on what customers want or need.
This is where the “Jobs-to-be-Done” (JTBD) theory comes in. JTBD is used by organisations all over the world to foster a mindset of innovation and create products/services that are one step ahead of the competition.
This is where the “Jobs-to-be-Done” (JTBD) theory comes in. JTBD is used by organisations all over the world to foster a mindset of innovation and create products/services that are one step ahead of the competition.
At the end of this course, you will be able to:
- Understand what is the "Jobs-to-be-Done" theory
- Explore how to apply the "Jobs-to-be-Done" theory
At the end of this course, you will be able to:
- Understand what is the "Jobs-to-be-Done" theory
- Explore how to apply the "Jobs-to-be-Done" theory
Leading Experts for Extraordinary Innovation
Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy.
Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.
Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.
Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
"The first step is to ask where do you think you will find the biggest source of competitive advantage."
Denis Oakley
Head of Business Model Innovation, Denis Oakley & Co