Testing Business Models
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AuthorDenis Oakley
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LevelBeginner to Intermediate
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Study Time55 Minutes
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Course SeriesBusiness Model Innovation
Course Disclaimer
This is a pre-recorded webinar session made into a course.
The content within this course is made prior to the creation of MRANTI.
Why should You take this course?
“ Most disasters I've worked with entered the market with a bad product and died. The length of time they took to die depended on the amount of money they had. A better approach is to proceed by experimentation and validation: Testing ideas, solutions and products at every stage to make sure that you are building what the market wants and needs.”
In this session, Denis will introduce some of the frameworks and mindsets he uses - and these will help you to do more, faster, cheaper - and get it done before you get to the end of your runway!
At the end of this course, you will be able to:
- Understand why should you test your ideas, solutions and products
- Discover what to test to build what the market wants
- Understand how to carry out your test
At the end of this course, you will be able to:
- Understand why should you test your ideas, solutions and products
- Discover what to test to build what the market wants
- Understand how to carry out your test
Leading Experts for Extraordinary Innovation
Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy.
Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.
Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.
Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
"The first step is to ask where do you think you will find the biggest source of competitive advantage."
Denis Oakley
Head of Business Model Innovation, Denis Oakley & Co