Protecting Innovations with Essential Steps
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AuthorJoel Cheong
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LevelBeginner to Intermediate
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Study Time1 Hour
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Course SeriesIntellectual Property
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CompanyKASS International
This is a pre-recorded webinar session made into a course.
Why should You take this course?
If you're a researcher, spinoff, startup, or SME, protecting your innovations is crucial to staying ahead in a competitive market.
This course will equip you with practical strategies to safeguard your intellectual property, helping you turn ideas into lasting impact. Learn how to identify what aspects of your innovation can be protected, assess the strength of your current protections, and ensure your R&D investments lead to sustainable returns.
Empower yourself to reduce risks, enhance market value, and support long-term growth through effective IP management.
Leading IP Experts for Extraordinary Innovation
Joel is KASS’s resident expert in mechanical and civil engineering, specialising in patent drafting, prosecution, audits, and IP strategy across local and international jurisdictions.
He has deep knowledge of ASEAN patent laws and is well-versed in foreign filing procedures via the PCT and Paris Convention routes. Joel also advises clients on the effective use of international programmes such as GPPH, PPH, and ASPEC.
Beyond his client-facing work, Joel plays a key role in improving internal systems and processes within the patent division. He mentors junior team members, reviews drafts and office action responses, and helps strengthen the team's technical capabilities.
Before joining KASS, Joel worked in an engineering firm focused on foundation, geotechnical, and substructure works, where he also implemented Environmental, Health and Safety (EHS) projects. His expertise is especially valuable to clients in construction, mechanical systems, petrochemicals, and related fields.
"Expert in managing trademark, industrial design, and copyright matters for local and international clients."
Joel Cheong
KASS International