Persona and Value Proposition Design
Write your awesome label here.
-
AuthorDenis Oakley
-
LevelBeginner to Intermediate
-
Study Time1 Hour
-
Course SeriesBusiness Model Innovation
Course Disclaimer
This is a pre-recorded webinar session made into a course.
The content within this course is made prior to the creation of MRANTI.
Why should You take this course?
In this session, Denis Oakley will help you to create a customer persona and use the insights gained to build a strong value proposition that connects with your market segment.
We’ll be looking into what makes a great customer persona, then use that information to focus on the pains and gains that the customer has. Next, we’ll look at the benefits your product offers and match them to the customers’ requirements, identifying gaps and matches along the way.
At the end of this course, you will be able to:
- Understand what makes a great customer persona.
- Discover how to build a strong value proposition.
- Explore how to match your product to customer requirements.
At the end of this course, you will be able to:
- Understand what makes a great customer persona.
- Discover how to build a strong value proposition.
- Explore how to match your product to customer requirements.
Leading Experts for Extraordinary Innovation
Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy.
Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.
Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.
Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
"The first step is to ask where do you think you will find the biggest source of competitive advantage."
Denis Oakley
Head of Business Model Innovation, Denis Oakley & Co