Marketing & Promotion of IP Right

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  • Author
    Rahim Sirajudin
  • Level
    Beginner to Intermediate
  • Study Time
    35 minutes
  • Course Series
    Tech Commercialisation

Why Should You take this course?

In this course, you will be learning the ways of marketing and promoting your IP rights.

As you dive deeper into the course, you will be introduces to important terms such as unique selling propositions (USP) and technology profiles. These items will be crucial in your journey of venturing your IP into the marketplace. 

At the end of this course, you will be able to:

  1. Explain the importance of IP protection.

  2. Prepare technology profile documents  suitable for distribution.

  3. Identify the important key items needed to promote and market IP to a wide market audience.

  4. Apply the proper choice of language fitting to the target audience. 

Course Lessons

Course Author

Leading Experts for Extraordinary Innovation

Rahim is an expert in the area of Intellectual Property - primarily in patent, followed by trademark, industrial design, and copyright matters.

Rahim is well versed to provide prior & art novelty search reports, patent drafting for various types of inventions, and freedom-to-operate (FTO) opinion, and validity opinion for pre-litigation works.

Additionally, he is an expert in filing and prosecuting patent applications in Malaysia as well as other foreign jurisdictions such as the United States (USPTO), European (EPO) and Japan Patent Office (JPO) and many more. He also has experience in filing and prosecuting trademark, industrial design and copyright applications in Malaysia and foreign jurisdiction.
Featured Instructor
“Understanding how IPs and its working regulations will help your innovations to be resilient and competitive.”

Rahim Sirajudin

Intellectual Property Expert