Global Brand Protection For Navigating International Markets

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  • Author
    Phylicia Yeoh Shi Yin
  • Level
    Beginner to Intermediate
  • Study Time
    1 Hour
  • Course Series
    Intellectual Property
  • Company
    KASS International
Course Disclaimer

This is a pre-recorded webinar session made into a course.

Why should You take this course?

As businesses increasingly venture into foreign markets, the complexities of protecting and preserving your brand abroad become paramount. Navigating the global marketplace presents a myriad of challenges, from understanding diverse legal systems to addressing cultural differences in brand perception. For researchers, spinoffs, startups, and SMEs, these obstacles can seem daunting, but with the right strategies, your brand can thrive internationally.

Join us to delve into the intricacies of expanding your brand globally and discover effective methods to overcome these challenges. This webinar will provide valuable insights into pre-empting and avoiding issues related to brand use, protection, and translations. Learn about the benefits of the Madrid Protocol for global brand protection and secure the future of your brand on a global scale.

At the end of this course, you will be able to:

  1. Identify practical strategies to pre-empt and address brand-related challenges—such as use, protection, and translations—when expanding internationally.
  2. Apply actionable branding insights to help researchers, spinoffs, startups, and SMEs build resilient brands for long-term success in global markets.

Course Lessons

Course Author

Leading IP Experts for Extraordinary Innovation

Holding Bachelor Degree of Applied Science (Biology) from Universiti Sains Malaysia (USM) and enriched with in-depth IP experience, Phylicia boasts a comprehensive skill set in trademark, industrial design, and copyright issues for both local and international clientele.

At KASS, her role extends beyond traditional responsibilities. She manages pivotal tasks such as conducting searches, overseeing the registration and prosecution of trademarks and industrial designs, and advising on copyright concerns. Furthermore, she adeptly handles matters related to trademark registrability and objections.

With her past experiences and the expertise she brings to the table, Phylicia is an indispensable asset to the trademark and industrial design team at KASS, continually contributing to our clients' successes.


Featured Instructor

"Expert in managing trademark, industrial design, and copyright matters for local and international clients."

Phylicia Yeoh Shi Yin

Senior Trademarks & Designs Executive
KASS International

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