Copyrights vs Trademarks Protecting Your Brand Effectively
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AuthorJaynthi Kanesarajah
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LevelBeginner to Intermediate
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Study Time1 Hour 49 Minutes
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Course SeriesIntellectual Property
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CompanyKASS International
This is a pre-recorded webinar session made into a course.
Why should You take this course?
In today’s fast-moving deep tech landscape, having a great product isn’t enough—researchers, startups, and spin-offs must clearly show why it matters, how it creates value, and where it fits in the industry. Traditional grant-style pitches no longer cut it.
This session will help you craft a compelling pitch that resonates with investors and partners, combining expert insights, live feedback, and practical tips to simplify your message and confidently communicate your innovation’s impact.
At the end of this course, you will be able to:
- Identify practical steps to integrate intellectual property protection—especially copyrights and trademarks—into your business or research strategy.
- Apply best practices to maintain and enforce your IP rights, ensuring long-term value and competitive advantage for researchers, spinoffs, startups, and SMEs.
Leading Experts for Extraordinary Innovation
Jaynthi joins KASS with more than 10 years of experience in the IP industry. She holds an LL.M. in Intellectual Property from Kings College London and an LL.B. Law degree from the University of London.
As a key person managing the operations of the Trademarks and Designs Division at KASS, Jaynthi adeptly oversees trademark and industrial design registration and prosecution — both locally and internationally. She is highly skilled in addressing challenges related to trademark registrability and objections and assumes responsibility for contentious issues, including managing oppositions and negotiating settlements.
Furthermore, Jaynthi also excels at brand protection strategies, due diligence, and copyright concerns. Her in-depth experience with related laws, coupled with her ability to navigate the intricacies of the IP domain, makes her a valuable leader to the KASS team.
Jaynthi Kanesarajah
KASS International